Rethinking Braless Coverage, Comfort, and Clothing with Keona Moy of Vktori

In episode 98, hear how Vktori founder Keona Moy is challenging societal norms as well as her own self-limiting beliefs as she grows her braless, bandless, neuro-inclusive clothing brand. Women are told so many shaming messages about how they should dress their boobs, but Vktori is setting a new example of embracing comfort on your own terms. Keona Moy, with her 13-year healthcare background, founded VKTORI in response to the discomfort of traditional bras and the stigma of going braless. Her firsthand experience with sensory sensitivities at work fueled the creation of VKTORI, a revolutionary women’s wear brand. VKTORI's no-nip tee features a patent-pending and sensory-friendly construction which ensures comfort for all. VKTORI is at the intersection of fashion, wellness, and functionality, which allows women to be comfortable on their terms.  In this episode, you’ll learn: How entrepreneurship has forced Keona to confront her devils The societal pressures of dressing as a woman and how Vktori removes those pressures The problem Keona started out to solve and how that evolved How Keona has funded Vktori’s launch and growth How Vktori’s messaging has changed based on customer feedback How to decide what feedback to pay attention to and what is just a distraction How Keona found the team and advisory board members who are excited about Vktori’s mission How Keona’s perspective on her role as CEO has changed over the years People and resources mentioned in this episode: Vktori website Vktori Instagram Keona's LinkedIn Join the waitlist for the new NahBra Tee Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business. Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.