Rethinking Common Myths About Innovation and What Leads to It

Whether you are a solo entrepreneur, a small business owner, or the head of a FORTUNE 500 company, innovation is within your grasp — if you understand what it is and isn't. This week's guest, Steve Wunker, managing director of New Markets Advisors, is widely acknowledged as one of the country's foremost masters of innovation. He pioneered the mobile marketing and commerce industries, and is responsible for one of the world's first smartphones. In his latest book, The Innovative Leader: Step-by-Step Lessons From Top Investors For You and Your Organization, Steve shares the ABCs of innovative leadership: Aspire, Build, and Cultivate. He also debunks three of the most common myths about innovation: A company needs to invent a better product or service to be "innovative." The hardest part of innovation is hitting on the 'Big Idea.' Innovation is the exclusive province of high-tech companies. Not only can every company, big and small, innovate, but Steve warns they had better trailblaze, or they're sure to be left in the dust of others. Where to begin and who should lead the effort are insights Steve shares on this week's podcast. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Steve Wunker, New Markets AdvisorsPosted: April 8, 2024 Monday Morning Run Time: 37:28 Episode: 12.40 RELATED EPISODES Enter the Inner Sanctum of Microsoft's Executive Suite This Battle-Hardened Corporate Executive Knows What It Takes to Lead and Innovate Sears Once Resembled the Amazon Juggernaut – What Happened?