Rethinking Cycling Branding: Stefan van der Fluit on Product Innovation, New Media, and Sustainable Growth

In this conversation, Stefan van der Fluit discusses the importance of prioritizing product development over traditional marketing strategies to enhance brand visibility and engagement. He explores the shift from traditional media to new media, the challenges faced by the cycling industry, and Stefan's personal insights as an athlete and founder. The discussion emphasizes the need for brands to adapt to changing market dynamics while maintaining a long-term vision and the significance of personal well-being in achieving performance goals. The Ride To Success Podcast LIVE recording from Rouleur Live This series is a collection of candid interviews with some of the cycling industry's most influential leaders, creators, and innovators. Limited series – 11 episodes   Links to the podcast: Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754 YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA - Social Links to Ride to Success: Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/ Instagram: https://www.instagram.com/_ridetosuccess/ LinkedIn: https://www.linkedin.com/company/ridetosuccess/ - Thanks for listening