Rethinking Enablement: Real-Time Learning with Arist and Ecolab

In this special episode, Kelly and Tiffany are joined by Michael Ioffe and Ryan Laverty, co-founders of Arist, and Kris Zilliox from Ecolab. It’s our first five-person show—and one of our most dynamic conversations yet. We dive into how Arist delivers just-in-time learning via text, the evolution of enablement in a world of AI and shrinking attention spans, and why behavior change—not content—is the real goal. Kris shares how Ecolab uses Arist to train thousands of field reps on critical product updates, driving 90%+ completion rates and faster speed-to-impact. We explore the shift from traditional LMSs to a push/pull/practice model of enablement, and how modern sales orgs can meet reps where they are—on their phones. Plus, Michael shares what enablement leaders really need to be thinking about in the next 6 months. Whether you’re in enablement, sales, or rev ops, this is a conversation about learning that sticks.