Rethinking Fees, Mindset, and Financial Agency in Architecture | 701

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this live talk at Westminster University, Rion Willard shares a sharp, practical look at one issue many architects feel but rarely name: why good work does not always lead to a healthy business. He speaks from direct experience, moving from practice into advising firms, and he challenges some deeply held beliefs about fees, value, and the role of money in architecture. But this episode is not just about charging more. It is about a bigger shift in how architects think, speak, and act when business decisions carry real weight. Rion points to a few hidden patterns that quietly shape results, and he shows why some common habits may be costing firms far more than they realize. If you have ever felt tension around pricing, growth, or client expectations, this conversation will give you plenty to think about—and a new lens for what may be possible. The quiet belief that may be hurting your fees more than the market Why one common way of billing can create far more stress than most architects realize The subtle shift that can change how clients see your value before numbers even come up Resource: https://www.businessofarchitecture.com/smart-practice-project-fee-budget-calculator