Rethinking Innovation & Analytics with Bulleit Group, Proof (Ep. 143)

Bulleit Group CEO Kyle Arteaga talks to the Holmes Report's Aarti Shah about the way companies — and the media — are rethinking how they position and talk about innovation. Later in the show, Proof Analytics founder Mark Stouse joins to talk about a recent survey that showed 96% C-suite respondents see their marketing and PR teams as “unwilling or unable” to prove ROI.