Rethinking Market Saturation in EdTech
from ListEdTech's Podcast Hosted by ListEdTech
In this episode, we dive into a fresh analysis from ListEdTech that challenges the way we think about market saturation in education technology. Rather than seeing saturation as a static point, this discussion highlights how markets evolve over time — and why tracking both total adoption (X-axis) and new implementations (Y-axis) paints a more accurate picture. We explore the adoption patterns of Conferencing Systems, Learning Management Systems (LMS), and Student Information Systems (SIS) across both K-12 school districts and higher education, using data visualizations to reveal how events like COVID-19 or vendor announcements often drive replacements rather than genuine growth. Finally, we introduce the concept of a "saturation ratio," a new way for institutions and vendors to distinguish between growth and churn, and to better understand where each product category sits in its maturity cycle. Note: This episode is based on a blog post from ListEdTech.com and was created using Google Notebook LM. While we strive to remain faithful to the original content, some details may differ. For the authoritative version, please consult the original blog post on ListEdTech.com.
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