Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41

Send us Fan MailIn this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.All that and more when you listen to this episode:• Strategies for making passive income through designing fonts• Harbor’s unique approach to pricing typefaces• Understanding your target audience and designing with them in mindConnect with our guest:Instagram:pizza_waterWebsite: thebestgraphicdesignerintheworld.comLinkedIn: Harbor (Pizza Water) BickmoreYoutube: Harbor BickmoreMentioned in this episode:• Tom Cunningham• Brian Collins• Stefan SagmeisterConnect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!