Rethinking marketing strategies for Interior Designers

Text me and tell me what you think of this ep. Explore the Framework Express HERE we kick off July 02, 2025. Get your AI 4 part Audio Series HERE Meet me on Substack HERE Laugh at/with me on Tik Tok HERETalk to me about Private Coaching by emailing [email protected] this episode of Designing Success, Rhiannon Lee discusses the evolving landscape of marketing for interior designers, emphasizing the need to rethink strategies and adapt to changing audience behaviors. She shares her personal experiences with social media, particularly Instagram, and encourages listeners to explore other platforms like Pinterest and TikTok. Rhiannon highlights the importance of understanding where ideal clients spend their time and the value of authentic engagement. The conversation also touches on the significance of content creation that resonates with audiences and the necessity of embracing change in marketing approaches.takeawaysRethink your marketing strategy to align with current trends.Understand where your ideal clients are spending their time online.Instagram's effectiveness has changed; consider other platforms.Engagement on social media should focus on genuine connections.Content creation should be purposeful and resonate with your audience.Don't feel pressured to be on every social media platform.Explore the potential of Pinterest for interior design marketing.Embrace the opportunity to try new platforms like TikTok.Authenticity in marketing is crucial for building trust.It's okay to reassess your marketing efforts and pivot when necessary.Sound Bites"Instagram has gotten so noisy.""You can’t hide on this podcast.""It's okay to outgrow a platform."Chapters00:00Rethinking Marketing Strategies09:05Understanding Your Ideal Client14:26Exploring New Platforms and Content Creation21:06Exploring Substack and Content Creation22:01Diving into TikTok: A New Frontier27:21Rethinking Digital Strategies for Designers31:57Balancing Capacity and Confidence in Marketing35:08Authenticity in Marketing: Finding Your Voice39:39outro.wav40:1904. Upbeat and Sunny Whistling (30 sec edit).wavThanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business. Grab  more insights and updates:Follow me on Instagram: https://instagram.com/oleander_and_finchLike Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own successTHE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...