Rethinking Marketing through Just-in-Time Content Operati...

What this episode covers

How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product Marketing at Guidewire, we explore methods to enhance your marketing’s precision, effectiveness, and efficiency through just-in-time content operations—an approach that combines audience insights with streamlined execution for timely and relevant content ...

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Frequently Asked Questions

How long is this episode of Content Disrupted: Bold Takes on Brand Marketing?

This episode is 43 minutes long.

When was this Content Disrupted: Bold Takes on Brand Marketing episode published?

This episode was published on January 4, 2024.

What is this episode about?

How often does your marketing team produce content based on internal opinions or requests? Many of us are guilty of this practice, despite knowing it’s ineffective and wasteful. In this conversation with Axel Kirstetter, VP of Global Product...

Can I download this Content Disrupted: Bold Takes on Brand Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.