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Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman episode artwork

EPISODE · Apr 6, 2022 · 43 MIN

Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

from On Strategy Showcase · host Fergus

The story of 13 years of growth following a crisis for the McDonald's brand. A recovery built on a rethink of operations, tone and messaging. One that put humility and relatability at the center of everything.  A 2021 APG Award winner.

What this episode covers

The story of 13 years of growth following a crisis for the McDonald's brand. A recovery built on a rethink of operations, tone and messaging. One that put humility and relatability at the center of everything. A 2021 APG Award winner.

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Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 43 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on April 6, 2022.

What is this episode about?

The story of 13 years of growth following a crisis for the McDonald's brand. A recovery built on a rethink of operations, tone and messaging. One that put humility and relatability at the center of everything.  A 2021 APG Award winner.

Can I download this On Strategy Showcase episode?

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