Rethinking Medications: From Academic Detailing to Broken Drug Regulation | Jerry Avorn | EP 6 episode artwork

EPISODE · Jan 15, 2026 · 1H 5M

Rethinking Medications: From Academic Detailing to Broken Drug Regulation | Jerry Avorn | EP 6

from The Pharma Perspective · host Mirko von Hein

In this episode of The Pharma Perspective podcast, Jerry Avorn, Professor of Medicine at Harvard Medical School and author of "Rethinking Medications," discusses the state of drug regulation in the United States, the problems with accelerated approvals and missing confirmatory trials, how academic detailing can change prescribing behavior more effectively than guidelines, the misuse of surrogate endpoints in drug development, why weak FDA enforcement actually harms pharmaceutical innovation, the absence of cost-effectiveness analysis and health technology assessment in US drug policy, and where he sees hope for reform through state-level drug policy coalitions and evidence-based prescribing initiatives.

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Rethinking Medications: From Academic Detailing to Broken Drug Regulation | Jerry Avorn | EP 6

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