Rethinking Metrics So That We Measure What Matters

There’s almost nothing that we can’t measure - and so we tend to measure everything.  However, too often we end up measuring what we can, and not necessarily what’s important or meaningful.We see this in the fascination we all have with the number of likes or views a social media post gets.  But do ‘likes’ really mean that people actually like your product or want to buy your products?  Usually not.So if views alone are not that meaningful, what does matter?  What should we be measuring - and how should be measuring it?Meet Katie Paine, a pioneer in the field of measurement for over three decades - and known as the Measurement Queen.She’s the founder of KDPaine & Partners Inc., and The Delahaye Group, both measurement companies.   Katie was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.She’s also the author of several books including Measure What Matters, and most recently Measuring the Networked Nonprofit.In this episode, Katie will be discussing:1.  Why numbers don’t matter, its about who you reach not how many2. The key the differences between paid influencers and micro influencers3. Why top-level executives are growing more skeptical of social media dataUSEFUL LINKSAsianet Consultants:  https://asianetconsultants.comConnect with Katie Paine:  https://www.linkedin.com/in/kdpaine/Visit Katie Paine's website:   https://painepublishing.com/SEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm