Rethinking Motivation: What Actually Drives Behavior Change | Dr. Trevor Kashey, TKN

In this episode, Dr. Trevor Kashey shares his journey from a childhood fascination with science to becoming a biochemist and nutrition expert. He breaks down his approach to health and performance, focusing on behavior change, environment, and identity—shifting away from outcome-based thinking toward becoming the type of person who achieves lasting results.The conversation explores how sustainable change is built through self-awareness, motivation, and science-backed strategies that go beyond traditional fitness and nutrition advice.In this interview, you'll learn:How environment shapes behavior and decision-makingWhy identity matters more than short-term outcomesA holistic approach to health, fitness, and performanceThe role of self-awareness in long-term changeScience-driven strategies for sustainable results00:00 – Introduction to Dr. Trevor Kashey03:15 – Early life and career journey06:32 – Science meets nutrition09:24 – Exercise and emotional regulation12:17 – Transition to coaching15:09 – Clinical nutrition and strongman competitions18:23 – Working with Olympic-level athletes21:08 – The mission behind TKN24:05 – Understanding client motivations27:22 – Behavior change and environment30:02 – The future of TKN42:14 – Intro to Healthcast and Phil Zappone42:15 – Digital health innovationsEpisode Resources: Website | https://trevorkasheynutrition.com/LinkedIn | https://www.linkedin.com/in/trevorkashey/Check out what I do helping small businesses here: Website | https://nxaihealth.com/LinkedIn | https://www.linkedin.com/in/phil-zappone-647957379/Thank you for watching don't forget to like share and subscribe!