Rethinking Period Care w/Arielle Loupos of Flower Girl

Arielle Loupos is the founder of Flower Girl, a brand redefining period care through a focus on transparency, body-safe materials, and thoughtful design.What started as a personal search for comfortable, breathable, and truly safe period underwear quickly turned into something much bigger. Frustrated by an industry filled with synthetic fabrics, vague ingredient lists, and products prioritizing performance over long-term health, Arielle set out to create an alternative that didn’t exist.She spent over two years researching materials, testing fabrics, and working with manufacturers in Los Angeles to develop a product that is not only leak-proof and comfortable, but also hormone-conscious and safe to wear against the body. Flower Girl is built around that standard, using sustainably sourced TENCEL™ Modal and maintaining a strict commitment to no PFAS, no phthalates, and full transparency.Today, Flower Girl is more than just period underwear. It’s part of a larger shift toward better standards in women’s intimate care, supporting women through every stage of life with products designed to respect the body, not work against it.