Rethinking Pilates Training and the Future of the Industry with Jenna Zaffino

The Pilates industry is evolving faster than ever, but not always in the right direction.Nic is joined by educator, mentor, and business strategist Jenna Zaffino, who has been shaping conversations in Pilates for over two decades.Jenna shares her journey from ballet to studio ownership, and how her personal challenges led her to pivot into mentorship and health coaching.Nic and Jenna discuss the realities of running a Pilates studio today and the future of teacher training.Timestamps00:00 Introduction to Jenna Zaffino02:23 What is broken within the Pilates industry06:51 Challenges in the Pilates community08:05 The evolution of Pilates training12:56 How Jenna discovered Pilates17:16 Going from studio owner to mentor and coach21:10 Balancing business with personal life26:17 Why the traditional studio model is flawed29:15 Building client relationships and tracking progress30:29 Profitability of Pilates studios31:55 Defining and communicating your value proposition35:31 The power of authenticity and connection36:07 Common struggles for studio owners40:40 How Jenna got into business coaching50:16 Mental health, inclusivity, and the future of Pilates56:10 Quick fire questionsIf you enjoyed this episode, please subscribe to Beyond the Reformer, share it with a friend, and leave us a review. It really helps us bring more incredible conversations to the podcast!Connect with Nic:Beyond the Reformer InstagramSoul Pilates InstagramSoul Pilates EducationNic’s InstagramJoin Soul at HomeBook a Pilates ClassConnect with JennaJenna Zaffino WebsiteJenna’s InstagramPilates Unfiltered Podcast