Rethinking ROI: How Dealers Win in a Margin‑Compressed Market

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Micah Tindor joins Jade Terreberry to open the 2026 season with a deep dive into ROI as part of owning the R.O.A.D. and why it must replace gross as the primary success metric and how dealers can shift their strategies to compete in a more informed, margin‑tight market.

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This episode is 16 minutes long.

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This episode was published on January 12, 2026.

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