Rethinking Sales Objections for Coaches and Creatives w/ Lauren Najar

In this solo episode, Lauren Najar breaks down why traditional objection-handling tactics in sales often miss the mark—especially for coaches, creatives, and service providers. With over a decade of experience in banking and entrepreneurship, she shares how to approach objections with integrity, empathy, and strategy. Learn how to build trust, avoid pushy sales tactics, and create a business where clients feel safe, seen, and ready to say yes.Episode Highlights:Why Lauren no longer uses traditional objection-handling scriptsThe difference between surface-level excuses and real financial objectionsHow her banking background shaped her sales philosophyWhat it actually means to build trust before a sales conversationExamples of misaligned sales calls that broke trust and lost businessWhy high-pressure tactics often repel high-integrity clientsQuestions you can ask instead of overcoming objectionsThe role of content in warming leads and reducing objectionsHow to stay in integrity when someone truly can’t afford your offerWhy follow-ups matter more than slick sales scriptsA call to shift from convincing to connecting in the sales processChapters:0:00 – Welcome & Rethinking Sales ObjectionsLauren sets the stage for a deeper conversation around objections—this isn’t about handling them, but reimagining them.1:30 – How Banking Shaped Her Sales PhilosophyWith a decade in finance, Lauren shares how real-world money conversations changed how she approaches sales.3:00 – Why Sales Scripts Break TrustScripts can turn a real conversation into a robotic pitch—here’s why that’s a problem.5:45 – Two Sales Calls That Lost the SaleReal-life examples of how misalignment and poor follow-up can break the buyer journey.10:00 – Respecting Financial Boundaries in SalesLauren explains how to stay in integrity when someone truly can’t afford your offer—and why it matters.12:30 – Objections Are Feedback, Not BarriersWhat to do when you get a “no”—and how to reflect on your own messaging, not just the lead’s mindset.19:20 – Ask Questions, Don’t ConvinceA powerful shift: using thoughtful, non-pushy questions to guide someone through fear and uncertainty.35:00 – The Follow-Up Is EverythingWhy most sales are lost in the lack of follow-up—and a reminder to reconnect even when you assume it’s a no.Upcoming Events:Chicago Retreat - July 14-16, 2026 - https://laurennajar.myflodesk.com/iid9wbr2ycNapa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.