Rethinking SEO Content Strategy pt. 1 -- Loren McKechnie // Palo Alto Networks

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. To create a successful SEO content strategy, it's important to rethink the traditional funnel and instead see it as a journey with your customer. This requires a focus on micro-conversions and creating valuable content at each step of the way. Today, Loren discusses enterprise SEO content strategy. Show NotesConnect With: Loren McKechnie: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Loren McKechnie, Head of SEO at Palo Alto Networks, discusses enterprise SEO content strategy.

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Rethinking SEO Content Strategy pt. 1 -- Loren McKechnie // Palo Alto Networks

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This episode is 26 minutes long.

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This episode was published on April 24, 2023.

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