Rethinking Social Media as a Yoga Teacher

In this episode of Yoga Insider, I’m sharing my honest perspective on social media for yoga teachers - based on 14 years of teaching experience building a yoga career both with and without it.If you’ve ever felt overwhelmed by marketing your yoga offerings in the ever-changing digital landscape… you’re not alone.I’m walking you through the different “eras” of my own business - from teaching without advertising on social media at all, to navigating sharing my voice online, to building an online platform during COVID, and eventually landing on a more sustainable, intentional approach.We’ll talk about:Why social media is a tool - not your entire business modelHow I use Instagram today (and what I don’t use it for)Why your email list matters more than you thinkHow social media plays a supporting role as part of a broader ecosystem that supports my businessInstagram: @alexandria.waycottYouTube: @yogainsiderpodcastWebsite: www.alexandriawaycottyoga.comSend me an email! [email protected] & Production by Kyler PiercePhotography featured in cover art by Colton Muma