Rethinking Social Media: What Healthcare Brands Get Wrong About Trust

Most healthcare brands still treat social media like a billboard. But as Brittany Quemby explains, that’s a fast track to being ignored. Social isn’t about form fills or impressions. It’s about credibility earned through authentic voices and consistent engagement. Quemby is VP of Operations at Swaay.Health. She breaks down what healthcare marketers get wrong about social, why YouTube is the most underused platform in the industry, and how “playing it a little unsafe” can actually strengthen your brand.