Rethinking the Default - with Anna and Paul Moynihan (TaskHer)

In this episode of The Reflective Impact Entrepreneurs, uMe speaks with Anna and Paul Moynihan, co-founders of TaskHer, a platform connecting homeowners with tradeswomen.What starts as a small, everyday moment opens up into something much bigger.Anna shares the experience that sparked the idea: trying to get work done at home, doing all the outreach, and then being overlooked when tradespeople arrived. It’s the kind of moment that’s easy to brush off, but it reveals something about the default assumptions baked into how things work.From there, we explore how that moment turned into a venture.Anna and Paul talk about the early days of TaskHer, validating demand through simple experiments, building trust with a community that had good reason to be sceptical, and designing a product that works for both sides of a marketplace. There’s a strong thread throughout on staying close to reality: listening to customers, learning from tradeswomen, and iterating based on what actually happens, not what you expect to happen.We also get into the experience of building itself.From deciding what to focus on (and what to let go of), to navigating uncertainty, and the emotional reality of running a startup, including the challenge of not tying your self-worth to what’s happening in the business on any given day.There’s also a wider theme running through this conversation around defaults.What we assume.What we don’t question.And what happens when you introduce another option?If you’re building an impact venture, or thinking about it, this is a thoughtful, grounded conversation on where ideas come from, how they evolve, and what it takes to keep going.—Episode Links• TaskHer: https://taskher.co.uk• Anna Moynihan on LinkedIn: https://www.linkedin.com/in/prmoynihan/• Paul Moynihan on LinkedIn: https://www.linkedin.com/in/anna-moynihan/—The Reflective Impact Entrepreneurs podcast is brought to you by HumanityAssist - supporting founders building ventures that help humanity thrive.—Hosted by Umesh (uMe) Pandyahttps://www.linkedin.com/in/umeshpandya/Original podcast music by Nimz