EPISODE · Nov 14, 2025 · 12 MIN
Rethinking the Funnel: Christine Russo on the Non Linear Customer Journey and the New Rules of Marketing Strategy and Retention
from What Just Happened · host Christine Russo
Christine Russo, host and creator of What Just Happened, continues to explore brand marketing strategies that work in a retail everywhere world. Russo selected her guest Jenny Coates to discuss the non linear shape of the customer journey and how marke...
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Rethinking the Funnel: Christine Russo on the Non Linear Customer Journey and the New Rules of Marketing Strategy and Retention
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