Rethinking Value in the Agency World

What this episode covers

Most agencies don’t have a creativity problem. They have a value creation problem.In this episode, David Göz and TeamOne Developers AI-partner Paul Krauss dissect the structural issues in today’s agency landscape: shrinking margins, wrong incentives, procurement logic, fragmented service models and the blind belief that more assets equal more value.We explore why outcome-based models matter, why strategy suddenly returns as a core differentiator, how AI accelerates both the good and the bad, and why talking to real customers is still the most underrated skill in marketing.A grounded, honest look at what needs to change for agencies to stay relevant.Keywords: agency business model, value creation, strategy in AI era, agency pricing, future of creative work, AI transformation, marketing effectiveness.

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Frequently Asked Questions

How long is this episode of Brands of Value?

This episode is 48 minutes long.

When was this Brands of Value episode published?

This episode was published on November 30, 2025.

What is this episode about?

Most agencies don’t have a creativity problem. They have a value creation problem.In this episode, David Göz and TeamOne Developers AI-partner Paul Krauss dissect the structural issues in today’s agency landscape: shrinking margins, wrong...

Can I download this Brands of Value episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.