Rethinking Workflows in the Age of AI with Lena Waters

from Future of Marketing · host Mada Seghete

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams work together. They unpack how Notion integrates AI natively into its product and go-to-market, why “show, don’t tell” beats traditional enterprise selling, and how to scale brand, PLG, and enterprise motion without losing warmth or clarity. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com

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This episode is 50 minutes long.

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This episode was published on February 19, 2026.

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