Return of the Chief Customer Officer – the CMO’s new boss: Coles, IAG latest blue chips on board with broader remits and revenues; Inghams, MyCar, Hipages log their progress

Coles and IAG have joined the march to install Chief Customer Officers into roles that were either previously at least partly the domain of CMOs or now have marketing as a reporting line. But what does a CCO do? Is it job title semantics or is the mission sweep broader? And where does this new executive species come from? Three Chief Customer Officers from Inghams Group, Hipages and MyCar, the overhauled Kmart Tyre & Auto, breakdown their agenda and why their firms opted for the role – and in Inghams case, why everything starts with “balancing the bird”.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.