Return on Experience: Measuring What Matters in Events

Episode 332 of the Event Industry News Podcast podcast, hosted by Event Industry News, titled "Return on Experience: Measuring What Matters in Events" was published on January 15, 2026 and runs 32 minutes.

January 15, 2026 ·32m · Event Industry News Podcast

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Summary

James Dixon records live from Allianz Stadium, Twickenham, with guest Goc O'Callaghan — co-founder of ArcTanGent Festival and founder of UBQex. They discuss measuring the "return on experience", real-time metrics, personalisation, imagination poverty, accessibility, and the need to design events around people. The episode offers practical ideas — using apps and algorithms for personalisation, psychographic design, breaking physical content compartments, and balancing ROI with meaningful attendee impact — to help organisers create more engaging, inclusive and future-proof events. Thanks to our friends at Jacobs Massey for their help recording these live podcasts. Find out more about their great work here: https://jacobsmassey.co.uk/ To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

Episode Description

James Dixon records live from Allianz Stadium, Twickenham, with guest Goc O'Callaghan — co-founder of ArcTanGent Festival and founder of UBQex. They discuss measuring the "return on experience", real-time metrics, personalisation, imagination poverty, accessibility, and the need to design events around people.

The episode offers practical ideas — using apps and algorithms for personalisation, psychographic design, breaking physical content compartments, and balancing ROI with meaningful attendee impact — to help organisers create more engaging, inclusive and future-proof events.

Thanks to our friends at Jacobs Massey for their help recording these live podcasts. Find out more about their great work here: https://jacobsmassey.co.uk/

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

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