Return on Influence: Why your follower count is a vanity metric (Mark Schaefer)

In the early days of social media, we thought the person with the most followers won. But Mark Schaefer, a pioneer in digital marketing, predicted a different future: one where "popularity" (how many people know you) is worthless compared to "influence" (how many people trust you enough to act).In today's 5-minute briefing on "Return On Influence," we explore the rise of the Citizen Influencer. Discover why a small, engaged audience is infinitely more valuable than a large, passive one, and why the currency of the digital age isn't money—it's reciprocity.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!