Return to the sender: Why 60% of Cross Border Orders in Africa Never Gets Delivered

When a package crosses a border in Africa, it doesn’t just carry goods, it carries trust, risk, and the future of digital trade. 📦🌍Africa’s e-commerce boom is undeniable, yet nearly 40% of cross-border orders never arrive. Behind every failed delivery lies a bigger story: customers refusing cash-on-delivery parcels, fake addresses, poor last-mile infrastructure, and borders where trucks queue for days.On the surface, this looks like inefficiency. But beneath it lies something deeper, a fragile system where mistrust, high costs, and broken logistics silently erode the promise of a trillion-dollar market.Listen to see how “return to sender” isn’t just about parcels, but about the hurdles standing between Africa’s digital shoppers and the global economy.