Returns Are the Bane of E-Commerce

from Morning Brief · host BFM Media

While the holiday season brings a boom in e-commerce sales, the reality is that a lot of goods bought online are eventually returned. What does this means for online retailers? Sucharita Kodali of Forrester Research tells us how returns can be a cost to the business if not managed properly whilst also sharing what trends we can expect in 2020 as companies shift towards omnichannel sales.See omnystudio.com/listener for privacy information.

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This episode was published on January 2, 2020.

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