Reuven Lerner on Building a Software Training Business

Reuven Lerner on building a software training business. Reuven's Bio:Reuven is a full-time Python trainer. In a given year, he teaches courses at companies in the United States, Europe, Israel, and China — as well as to people around the world, via his online courses.Reuven created one of the first 100 Web sites in the world just after graduating from MIT’s computer science department. He opened Lerner Consulting in 1995, and has been offering training services since 1996.Reuven’s most recent book is “Python Workout,” a collection of Python exercises with extensive explanations, published by Manning.Reuven’s free, weekly “Better developers” newsletter, about Python and software engineering, is read by more than 10,000 developers around the globe. His “Trainer weekly” newsletter is similarly popular among people who give corporate training. Links:Reuven's website ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.