REVEALED: The Truth About Networking episode artwork

EPISODE · Apr 2, 2025 · 18 MIN

REVEALED: The Truth About Networking

from Marketing Made Easy for HR Consultants

You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.And then you go and experience an awkward AF afternoon.Small talk with strangers… everyone trying to sell their own stuff or get free advice… and then a few potential leads which turn into casual chats but nothing more.You think this is the exception rather than the rule, so you keep trying more networking events.And another… and another.Same thing on repeat - few leads, few clients, few sales.Mainly just an awkward waste of time though.Sound familiar? If so, this is the podcast for you, my friend.You’ll discover:Why networking might be the worst lead gen strategy for HR consultants.Which lead gen method is actually the best method for you.The many MANY downsides to networking that people don’t talk about which causes you to lose HOURS of your life and £1000s.How to get leads for your HR consultancy without even leaving your house.The Big Networking Lie: Why it keeps your HR consultancy stuckEveryone says “Just network more” – Here’s why that’s bad adviceHow to implement the RIGHT lead gen method for you.And much much more. Timestamps:00:01 – 00:12 | Why HR Consultants Struggle to Get Clients Through Networking 00:12 – 01:06 | The #1 Networking Myth Holding HR Consultants Back from Getting More Clients 01:06 – 01:34 | Why Networking Might Be the Worst Lead Gen Strategy for HR Consultants 01:34 – 02:29 | Why Networking Doesn't Deliver Business Growth 02:29 – 03:42 | The Illusion of Progress – Why Networking Feels Productive But Isn’t 03:42 – 05:05 | Networking vs. Content Marketing: Why One Scales and the Other Doesn’t 05:05 – 06:26 | The Real Cost of Networking: Time, Money, and Lost Opportunities 06:26 – 07:35 | Is Networking a Waste of Money? 07:35 – 09:13 | Why Networking Only Works for Extroverts (And What to Do Instead) 09:13 – 10:41 | The Unpredictability of Networking: Why It’s Like Gambling for Clients 10:41 – 12:11 | The Smarter Way to Get HR Clients Without Relying on Networking 12:11 – 13:26 | The Best Lead Gen Strategy for HR Consultants Who Love Writing 13:26 – 14:00 | Video Marketing for HR Consultants 14:00 – 14:36 | How to Get HR Clients with Cold Emails & LinkedIn 14:36 – 15:03 | The Power of Paid Ads: How to Automate Your Lead Generation 15:03 – 15:54 | The One Lead Gen Strategy That Works For HR Consultants 15:54 – 16:34 | How to Make Lead Generation Feel Easy 16:34 – 16:50 | The Proven 7-Step Process to Build a £70K HR Consultancy 16:50 – 16:57 | Next Steps: How to Get More C Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

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You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant. So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing. And then you go and experience an awkward AF afternoon. Small talk with strangers… everyone trying to sell their own stuff or get free advice… and then a few potential leads which turn into casual chats but nothing more. You think this is the exception rather ...

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