Revenue-Driven Marketing in the Age of AI: Insights from Paula Parks of ServiceNow

Paula Parks, Group VP of Marketing at ServiceNow, reflected on her global career journey and the evolving role of marketing as a true revenue partner. She discussed leading award-nominated campaigns, driving conversion-focused strategies, and empowering teams through AI and cross-functional collaboration.Paula emphasised the importance of creativity, curiosity, and bold leadership in modern marketing—and encourages future CMOs to be brave, think globally, and meet talent where they are.You can watch the full interview ⁠⁠here⁠⁠, and subscribe for more conversations with today’s top marketing leaders!#CMOChats #MarketingLeadership #B2BMarketing #ServiceNow #WomenInMarketing