Revenue Signals Hiding in Plain Sight

What if your company is already having sales conversations every day—and not counting them?Most brands assume inbound social activity is primarily customer support. Questions. Complaints. Troubleshooting.But what happens when the data tells a different story?In this episode, Brooke Sellas shares the surprising findings from a customer intent study with Brother International. After analyzing inbound customer inquiries, one division discovered that nearly 80% of interactions were happening before a purchase decision had been made.Customers weren't looking for support. They were comparing products, asking about pricing, evaluating features, and trying to determine what to buy.The discovery challenged a long-held assumption inside the organization and revealed something much bigger: customer-facing channels may be capturing valuable demand signals that never make it into pipeline reports, revenue discussions, or executive dashboards.If your team is focused on engagement metrics, response times, and support volume, you may be overlooking some of the clearest indicators of purchase intent already entering your business.In This Episode:• Why most organizations underestimate the amount of buying intent already flowing through customer-facing channels• The Brother International case study that changed how one division thinks about demand generation• What purchase-intent data looks like in real customer interactions• The buying signals hidden inside pricing questions, product comparisons, feature requests, and purchase inquiries• Why leadership teams need a better way to connect customer conversations to pipeline and revenue• How acquisition tagging helps uncover demand that traditional reporting often missesWant to learn how to identify buying signals, uncover hidden demand, and connect customer interactions to business outcomes?Check out the CARE Blueprint Course: https://courses.bsquared.media/courses/CAREUse code SMCX for 50% off at checkout.Connect with BrookeWebsite: https://bsquared.mediaLinkedIn: https://www.linkedin.com/in/brookebsellasInstagram: https://www.instagram.com/brookebsellas