Reverse Engineering PR Media: Start with What’s Newsworthy | Seth Farbman's Podcast

In this fresh-off-the-press conversation, host Seth Farbman sits down with Omar Hamdi, CEO of Pathos Communications (LSE AIM: NEWS) one of the newest publicly listed companies in the world, having listed just weeks before this recording.Omar shares the bold vision behind Pathos: using AI and a completely reversed PR model to democratize access to real media coverage for the 400 million small and medium-sized businesses worldwide. No more expensive retainers, no more cold pitching editors Pathos only gets paid when a client is actually published.Seth’s CompaniesVstock Transfer – https://www.vstocktransfer.com/Share Media – https://www.sharemedia.co/Listen to the ShowApple Podcasts – https://podcasts.apple.com/us/podcast/seth-farbman-on-podcast-from-startup-to-stock-exchange/id1356667808Spotify – https://open.spotify.com/show/54i7xkWaAALAFrUvk4WZcNConnect with SethLinkedIn – https://www.linkedin.com/in/sethfarbman/Instagram – https://www.instagram.com/sethfarbmanstockTikTok – https://www.tiktok.com/@sethfarbmanTwitter (X) – https://x.com/sethfarbman1Guest featured in this episode: Omar Hamdi, CEO, Pathos CommunicationLinkedIn-https://www.linkedin.com/in/omar-e-hamdi/?originalSubdomain=ukAbout the ShowFrom Startup to Stock Exchange, hosted by entrepreneur and investor Seth Farbman, spotlights the journey of founders and CEOs as they scale their companies from early ideas to public markets. Each episode features candid conversations with leaders across industries, offering insights on growth, fundraising, branding, and the mindset it takes to build a company that lasts.Timestamps:00:00 – Welcome & Intro 02:55 – What Pathos does.05:18 – The Big Vision: Every SMB Deserves a News Story 07:02 – Omar’s Background: From BBC Producer 08:55 – Why Authority & Trust in Media Matters More Than Ever 09:52 – Reversing the PR Model: Start with What’s Newsworthy, 12:19 – The Suez Canal Ship & the Overnight Sexy Logistics Consultant13:45 – Why Go Public? The Intangible Benefits of an AIM IPO 17:53 – Why Choose London’s AIM Market? 34:07 – What’s Next for PathosConnect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1