Reversing our preconceptions about where innovation comes from

from Medicine and Science from The BMJ · host The BMJ

Reverse innovation may sound like some attempt to return to the dark ages - but it has a specific meaning, especially when it comes to med-tech. It’s about where we look for innovation - and overturning our preconceived ideas of where new ideas come from. Mark Skopec, and Matthew Harris - both from Imperial College London are two of the authors of a new analysis, setting out to highlight those preconceptions, and creating new routes to bring innovation into the NHS. Read the analysis: https://www.bmj.com/content/367/bmj.l6205

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This episode was published on November 14, 2019.

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