Reviewing YouTube Rewind 2011

YouTube Rewind 2011 was the second installment of YouTube’s end-of-year retrospective series. It repeated the format from the previous year, counting down the top 10 most viewed videos on the platform in 2011. However, it introduced an element that would become central to Rewind, a YouTuber cameo, with Friday songstress Rebecca Black playing the role as host. We discuss how the popular videos shifted from creator channels in 2010, to more generic talking animal slop in 2011. While OG YouTubers like The Lonely Island are featured on the list, and creators like Jenna Marbles and Smosh are shown in the video montage, there’s definitely a less ‘YouTube’ feel to the 2011 top 10. It’s easy to theorise that YouTube themselves agreed, given they moved away from the countdown format the following year. How do you feel about 2011 Rewind? Do you prefer the countdown format, or the YouTuber cameo music video style of later Rewinds? CHAPTERS 00:00:00 Introduction 00:01:10 YouTube Rewind 2011 format 00:03:06 Rebecca Black is hosting 00:04:33 Opening montage recapping 2011 00:12:01 10. Mom hugs baby kitten 00:14:19 9. The Force 00:19:33 8. Born this Way cover by Maria Aragon 00:23:53 7. The Creep, The Lonely Island 00:26:09 6. Look at Me Now cover by Karmin 00:32:01 5. Nyan Cat 00:35:48 4. Talking twin babies 00:39:01 3. Jack Sparrow feat. Michael Bolton - The Lonely Island 00:41:08 2. Ultimate dog tease 00:44:04 1. Friday, Rebecca Black 00:45:06 Compared to 2010 YouTube Rewind 00:52:23 Rewind 2011 YouTube blog post 00:55:42 Lucy's subscription: Her birthday 01:02:48 Max's subscription: Martini 01:03:53 Lucy teases Dan and Phil ep SOCIALS AND CONTACT INFORMATION Email us at [email protected] Watch the video feed at www.youtube.com/@RewindTimePod We post shorts on www.instagram.com/rewindtimepod/ and www.tiktok.com/@rewindtimepod Get more Lucy at www.youtube.com/@LucyLivinYT, www.tiktok.com/@lucy_livin and www.instagram.com/lucy.livin/, Max is at www.instagram.com/max.eagles