EPISODE · Apr 16, 2012 · 18 MIN
Revised Proposal = 67% Win Rate
from The Marketing Mentor Podcast
Listen to this 15-minute interview, where Allison Manley, from Rogue Element, answers these questions: How much time it takes to do the proposals and how they decide which ones to do. What to do if the prospect isn’t responsive during the proposal process. What if you don’t have access to the people involved in the actual project, as happens a lot with higher ed and government agencies? Why they present the pricing in 2 pages (overview and detail) in the proposal and how much detail is necessary. How much self promotion they include and the thinking behind it. How and when they decide how to include terms and conditions (T&C) in the proposal or the contract. (See what a good T&C that’s been vetted by a lawyer looks like.) Want 11 sample proposals to use as examples? Buy the Designer’s Proposal Bundle.
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Revised Proposal = 67% Win Rate
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