REVISITED: #73 – Transforming your company with the Strategic Narrative w/ Andy Raskin

This week we’ve got an episode from the archives for you on The Sales Transformation Podcast, and since we’ve been looking at the relationship between Sales and Marketing recently, what better time to take a look back at an episode featuring Andy Raskin that centres around something vital for both: strategic narratives.  ORIGINAL SHOW NOTES: Dr Phil is joined by Andy Raskin, most well-known for his work in helping venture-backed CEOs and their leadership teams align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting—by getting everyone on the same page about strategy and differentiation through what’s known as The Strategic Narrative.  In this episode, Phil and Andy discuss the importance of the strategic narrative in sales and how it can emotionally engage buyers and challenge their own status quo. They explore how storytelling can create a stronger connection with customers and how the strategic narrative has evolved into much more than just a sales deck.   They also discuss:  [08:26] How the strategic narrative is actually the company’s strategic position in the market  [24:27] The 5 steps to creating a Strategic Narrative  [36:20] How you can use the Strategic Narrative to emotionally engage with your buyers  Listen in to learn how to create a compelling narrative that resonates with your customers.  Also, take a look at Andy’s blog which has gained over 3 million views (between Medium and LinkedIn) - http://bit.ly/greatest-sales-deck    Connect with Philip Squire on LinkedIn - https://www.linkedin.com/in/philipsquire/   Connect with Andy Raskin on LinkedIn - https://www.linkedin.com/in/andyraskin/   Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.