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Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish episode artwork

EPISODE · Feb 16, 2026 · 40 MIN

Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

from On Strategy Showcase · host On Strategy Showcase

Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.

What this episode covers

Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.

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Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 40 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on February 16, 2026.

What is this episode about?

Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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