Revisiting Gen Z Consumers – How will they Redefine Marketing?

Generational marketing is an important approach to how marketing managers do segmentation, targeting, and positioning. The Gen Z age group has been engaged in the most transformational period from childhood to adulthood and did not have the traditional “American” experience during those years due to the pandemic’s disruption. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/. #McGrawHill #GenZ #Marketing #StrategicMarketing #generationalmarketing #segmentation #targeting #postioningPodcast Transcript