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Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit episode artwork

EPISODE · Apr 22, 2021 · 1H 18M

Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit

from Sub Club by RevenueCat · host David Barnard, Jacob Eiting

In this episode, you’ll hear about:Why most apps should do at least some paid user acquisitionHow paid user acquisition has evolved over the past decadeHow to think about marketing in the post-IDFA era

Episode metadata supplied by the publisher feed · Published Apr 22, 2021

What this episode covers

Our guest today is Thomas Petit, an independent mobile growth consultant. Thomas began his work in the subscription app space working on the growth team at fitness app 8fit, before moving to freelance. In the last few years, Thomas has consulted with several large subscription apps such as Lingokids, Deezer, Mojo as well as dozens of early-stage subscription apps.

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Revisiting the Fundamentals of App Marketing Post IDFA — Thomas Petit

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Frequently Asked Questions

How long is this episode of Sub Club by RevenueCat?

This episode is 1 hour and 18 minutes long.

When was this Sub Club by RevenueCat episode published?

This episode was published on April 22, 2021.

What is this episode about?

In this episode, you’ll hear about:Why most apps should do at least some paid user acquisitionHow paid user acquisition has evolved over the past decadeHow to think about marketing in the post-IDFA era

Can I download this Sub Club by RevenueCat episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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