Revitalizing Downtown: Big Plans for Baton Rouge's River Center

Baton Rouge community leaders are launching a major initiative to redevelop the Raising Cane's River Center into a thriving economic engine. By securing a public-private partnership, the city aims to add square footage and construct an adjacent 350-to-400-room headquarters hotel to attract large-scale conventions. Visit Baton Rouge will temporarily oversee facility management through an open selection process while long-term development plans are finalized. Supported by industry expert Butch Spiridon, this strategic revitalization seeks to boost local tax revenue and establish Baton Rouge as a top-tier event destination.