Revitalizing Revenue Through Customer Advocacy

Corrina Owens, a GTM Advisor, discusses the need to get back to marketing basics: setting clear value propositions, sales expectations, and understanding customer needs. Looking ahead, Corrina sees a shift towards using customer advocates and internal content creators in place of relying solely on “unicorn” sales reps. She prioritizes investing in brand building, community engagement, and customer relationships to boost revenue growth.About the Pioneer > 00:33Biggest Challenge > 01:58Looking Forward > 04:34100 Pennies > 05:49Final Thoughts > 10:41View the 100 Pennies Game: Click Here!Follow Corrina Owens on LinkedInFollow Ariana Shannon on LinkedInAbout this PioneerI'm a revenue marketer with a people-focused approach. I advise and help organizations bring their go-to-market strategies to life.I have over a decade of experience driving revenue for high-growth B2B SaaS organizations and B2C organizations with integrated and multi-channel marketing strategies, building and scaling demand generation and account-based marketing departments, programs, and campaigns from the ground up.I know, I know, not another podcast….but hear me out! 😊I co-host Direct, a podcast that features unsung GTM heroes who make magic happen for their organizations. This is the brainchild of myself and my former partner in crime, Taylor Young. We have one goal for this podcast—to make each guest feel seen and heard.