Reviving a Forgotten Riverfront Landmark | Rochester News

A long-neglected west-side landmark is set for a dramatic comeback, transforming into a vibrant hub of retail, commerce, and housing—with underground parking added for good measure. After years of dormancy since the pandemic, this bold revitalization project aims to turn the building into a self-sustaining destination that draws crowds and spurs neighborhood growth. Leveraging its riverside location on the Genesee Riverway, the plan is to make it a beacon of urban renewal. Construction begins in 12–18 months, promising a game-changing boost to the area—and sparking curiosity about its wider ripple effects. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/1145736272d6195b