Reviving Dead Email Lists to $100K+ Per Month with Troy Ericson

This week I welcome Troy Ericson to the show for a great discussion about the power and profitability of effective email marketing. Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. Thank you! In this conversation Troy allowed me to pick his brain about a wide range of topics from effective copywriting, entrepreneurship, and the importance of finding your unique voice. Troy shares an array of vital insights on how copywriters and marketers can transition from a "spray and pray" email strategy, to a unique, and highly effective process that reflects your individual personality while retaining strong conversion. In addition to strategic insights, Troy also shares some creative tips on how implementing tools like video and storytelling can add value alongside a much-needed personal touch in this spam-filled world of marketing. I truly believe that listeners in all stages of their entrepreneurial or life journeys will benefit from Troy's insights and stories on everything from risk-taking to mastering the fundamentals of your craft. His reflections on the value of relationships and problem-solving for customers' real needs rank amongst the best insights and most people-driven approaches we have covered on #MikedUp to date!   Follow Troy: Websites: https://www.troyericson.com/ Website: https://www.FAQEMAIL.com Facebook: https://www.facebook.com/troyallenericson Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/   Troy's Book Recommendation: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal   Connect with Mike: https://linktr.ee/mikedicioccio   Produced by Social Chameleon: https://www.socialchameleon.us   Interview Recorded via Riverside.fm   Mike'D Up! Merch: https://mikedupmerch.com