Reviving Legacy, Redefining Spirits | Abhishek Modi, Managing Director, Modi Illva

In this episode of The Brand Called You, Abhishek Modi — Managing Director of Modi Illva and a third-generation entrepreneur shares his journey of reviving the Modi family’s industrial legacy, creating world-class Indian liquor brands like Rockford and Singhasan, and redefining what it means to be proudly Indian in a global market.00:37- About Abhishek ModiAbhishek is the managing director of Modi IlvaHe's a third generation entrepreneur from the Modi family. He has launched Rockford, one of India’s first premium whiskey brands, and Arctic Vodka, along with Singhasan, India’s first 100% Indian blended whiskey.