Reviving the Alameda Theatre with Pete Cortez and Trey Jacobson

In this episode of Beyond the Bite, host Eddie Aldrete is joined by Pete Cortez, CEO of La Familia Cortez Restaurants and board chair of the Alameda Conservancy, along with Trey Jacobson, consultant and interim executive director for the Conservancy. Together, they dive into the rich history and exciting future of the iconic Alameda Theater in downtown San Antonio. The conversation begins with a look back at the theater’s origins in 1949 as a vibrant center for Mexican and Mexican American arts and culture—a place that played a pivotal role in the city’s identity, community, and family stories.The conversation takes listeners through the Alameda's architectural heritage, the unique features of its design—including its famed blacklight murals—and the challenges of restoring the building to meet modern standards while preserving its historical character. With the help of the city, county, and private donors, a massive restoration project is now underway, transforming the former movie house into a versatile performance and events venue. Listeners get an inside look at how new and accessible spaces, innovative lounge seating, upgraded technology, and educational programming will help ensure the Alameda becomes a hub for cultural pride and entertainment for generations to come.Finally, Pete and Trey open up about the capital campaign powering the Alameda’s reopening, the importance of community involvement, and what’s needed to reach the finish line. They stress their commitment to ensuring at least half of the public programming remains focused on Latino culture, while also welcoming the entire San Antonio community. With an anticipated reopening in late 2027, and a call for both large and small donors to participate, the episode captures the sense of hope, excitement, and collective responsibility in bringing this cultural landmark back to life.https://www.alamedatheaterconservancy.org/