EPISODE · Mar 9, 2008

Reviving the Brand

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

Broadcast Date: March 8, 2008 (Originally aired April 14, 2007) This week Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands such as Special ‘K’ have hiked sales- not by changing their product, but by changing the ‘idea’ of their product. Then he’ll show you how Hollywood celebrities […]

Episode metadata supplied by the publisher feed · Published Mar 9, 2008

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