Revolución Digital 2025, Instagram, Shein y el Desafío del - Marketero Digital 071

from Marketero Digital · host Marketero Digital

Hola! Y bienvenidos a un nuevo episodio del Podcast Marketero Digital, en esta nueva entrega hablamos sobre las innovaciones y tendencias clave que moldearon el panorama del marketing digital en septiembre de 2025, enfocándose en la acelerada integración de la Inteligencia Artificial (IA). Los contenidos destacan movimientos importantes en plataformas sociales, como la renovación de Instagram, el lanzamiento de la app de videos con IA "Vibes" de Meta, y las nuevas soluciones de publicidad visual de Pinterest, especialmente dirigidas a la Generación Z. Adicionalmente, se abordan estrategias en e-commerce, incluyendo la expansión de Webloyalty a México y el nuevo modelo de negocio de Shein que ofrece su cadena de fabricación a terceros. Finalmente, el impacto transformador de la IA en el retail y el marketing, detallando tendencias como los agentes de compra autónomos y la personalización co-creativa, aunque también advierte sobre los riesgos de la baja calidad en el contenido generado por IA.

Episode metadata supplied by the publisher feed · Published Sep 30, 2025

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Revolución Digital 2025, Instagram, Shein y el Desafío del - Marketero Digital 071

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